Matthew spent 14 years with one of the world’s largest creative advertising agency networks, Y&R Brands, at offices in Europe, North America and Asia. Originally a copywriter, he held roles including both Creative Director and Head of Strategy. Matthew developed campaigns to bring new products, services and brands to market for companies including Coca Cola, Ford, Samsung, Procter & Gamble, Adidas and Levis.
In recent years Matthew has been an independent writer helping brands, both new and old, develop and tell their stories in order to change consumer perceptions and behaviours. A former political journalist and now a committed free-diver, Matthew is based with his family in Melbourne, Australia.