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Distinguished Strategist and Innovation Specialist Fern Evitt joins Startmesh Team

We are honoured to welcome Dr Fern Evitt to the Startmesh team. Fern joins the team as a Strategy Director based in Auckland. 

Dr Fern Evitt is an expert strategist, marketing and innovation specialist, system thinker, fledging futurist and is highly technology savvy.  Her career spans senior management, international trade, business improvement consulting, startup advocate.  Recognising that innovation and collaboration are integral to adapting and thriving in the now-common disruptive business landscape resulted in her completing a PhD (Management, 2014) in open innovation.

Fern’s passion for enhancing organisations’ strategy is evident from her wide-ranging roles including senior NZ trade director for the UK, driving strategic market share development through identifying and connecting NZ and UK companies.  As NZ marketing director, she led the highly successful launch of an Italian marque gaining accolades from the Italian manufacturer and establishing benchmarks for further launches; as a board member of the NZ Institute of Management, oversaw the organisation through a difficult period of restructuring.  As business advisor (B2B and B2C) she accelerates business growth through engaging effective strategic advantages and alliances.  She has been (and continues to be) a judge for Velocity (University of Auckland’s startup competition), on the advisory board and mentor for a number of startups, and has recently launched her own appreneurial company.

Together with an innate understanding of customer centric demands, Fern has a natural futuristic-perspective coupled with a continual improvement philosophy.  These abilities realised in particular through innovation and business model re-engineering and transformation.  Her business acumen is further complemented by a Masters in Innovation and Entrepreneurship (Hons) in 2006 and a Postgrad Diploma in Marketing.  Her strategic viewpoint and entrepreneurial perspective often reveals opportunities (and threats) not otherwise appreciated.

Welcome to the team Fern…

What gets you up in the morning?

As a morning person I relish getting up and in action. Perhaps a better question is: What makes me linger in bed? Living surrounded by native bush I lie in bed listening to the melodic songs of the Tui calling to each other across the valley. If I too long, my cat (who simply refuses to understand “wait”) demands I rise. What inspires my day is providing individuals and businesses clarity in the sea of confusion and overwhelm characteristic of contemporary life. Strategy and vision go hand for me, I apply both when identifying an effective plan to realise objectives, better customer engagement and collaboration opportunities, or support executives to improve individually and their businesses to achieve dramatic improvements: variety really is the spice of life.

What was your motivation behind joining the Startmesh Team?

I think Richard Webb is amazing: as founders, he, Sarah and Paul created, and with the growing team spanning the world, provide something critically important in this dynamic and converging business environment. I was delighted to be invited to be part of this global phenomenon, to help support innovative businesses take the next leap forward through effective strategy and optimising opportunities.

If you could have dinner with any one person, living or dead, who would that be and why?

I confess to being a bit of a Tony Robbins aficionado. I would love to bottle his energy, vision and insightfullness. I know it would be one heck of a fun filled, entertaining, challenging and enlightening dinner!

What is one of your “can’t live without” systems/tech platforms you rely on on a daily basis?

Notability on my iPad Pro. I constantly seek out new apps to improve efficiency and for usefulness When downloading documents that I want easy access to, highlight and annotate, drawn in and on, add photos and notes, and to sign documents, Notability is very flexible, meeting all these needs. It is fast to sync across devices and desktop and I can choose to use the keyboard or Apple Pencil.

What is the one thing that we wouldn’t know about Fern Evitt…from her LinkedIn profile?

I love sci-fi: I am a Trekkie: Captains Picard and Janeway and a Whovian: David Tennant and Matt Smith (lets skip Peter Capaldi). I started reading sci-fi at a young age and love how it expands my mind, challenges paradigms, opens vistas, and demands innovativeness as the norm. As an explorer, I believe sci-fi is pivotal to my inquisitive and innovation inclination. Sci-fi demands you to be open minded, visionary, to query established systems to reveal better solutions, particularly through technology.


For more information please contact:

Sarah McLachlan
M: +61 (0) 450 057 139

  • A wonderful addition to Startmesh. Congratulations to Fern for being accepted and to StartMesh for winning her over to your team. Ill watch the combined progress with interest

    July 16, 2017 at 4:27 am